Right. I really like the new Puma packaging. I think the ‘Clever Little Bag’ is a great idea, given that no matter what you do to training shoes in transit they will pretty much survive, as long as they are kept clean. It shows what innovative packaging designers can do, and if the merchandising is [...]
Exactly right. Good man (Martin)
Website, The Daily Green, wails on wasteful food packaging, no mention of single households demographics or convenience. It always breaks my heart to read the latest diatribe on wrap rage or landfills. Very little mention in the consumer press about sustainability efforts or packaging being called on to fight world hunger [...]
A great article by Richard Cooper of IOM3, feauring yours truly, Chris Penfold and JoAnn Hines, the Packaging Diva (Martin)
Social networking sites can boost your packaging know how and aid company promotion, but it helps to understand the platforms first. Richard Cooper, IOM3 Webmaster, speaks to prominent users.
‘Hundreds of people an hour are discussing packaging [...]
I wrote this poem (OK, vaguely rhyming doggerel) originally in response to a choir who had been featured on the BBC doing a song called ‘pointless packaging’ – as if they knew what was pointless. I then used it as part of an after dinner speech I gave to the East Midlands Packaging Society. Now, [...]
Another good article from Jo Ann Hines, the Packaging Diva (Martin)
Take an honest look at your product packaging. Is it working to your product’s best advantage? Are there changes that you have put off making due to lack of time or money? It’s time to implement a plan to review one product at a time [...]
Conducted during the Flexible Packaging Association’s annual meeting last month in Naples, FL, the interview provides an industry overview, a rundown on issues and opportunities facing converters and the trade group’s initiatives for the coming 12 months.
State of the Flexible Packaging Industry 2009 Video – 3/16/2009 11:30:00 AM – Converting Magazine.
It’s no secret that consumers are struggling as the costs of necessities continue to skyrocket. According to some estimates, U.S. consumers are now shelling out 57 cents of every dollar for basics…they’re sand climbing. That’s the highest percentage since tracking began in 1960.
Worst of all, this signifies a huge decline in discretionary purchasing power. Translation: [...]
Most people reckon they have a book inside them; best place for it, too. The same can often be true of a great business concept. For what it’s worth, mine’s an absolutely cracker: a food service proposition so good that I wouldn’t dream of sharing it with you. Nor would I ever risk serving it [...]
Robert Herridge, Packaging News, 04 March 2009
In these days of economic doom and gloom and banks crashing around our ears, one would hope that we could immerse ourselves in the safety and security of our beloved packaging industry to provide some degree of solace in these dark times – our own little packaging security blanket [...]
