Think Eye-Tracking has developed a web-based game that simulates the experience of shopping and tests the efficiency of packaging designs.
The program allows users to shop online in a 3D environment, while the system logs where the user has travelled and what they have picked up and purchased.
via Think Eye-Tracking creates online packaging game | packagingnews.co.uk.
FFP Packaging Solutions in Northampton, UK, have consistently been one of the most innovative and forward looking flexible packaging companies, regularly leading the way with new ideas to add value, increase shelf stand-out and reduce environmental impact of flexible packaging.
Click on the link to download the latest edition of the company’s newsletter, Flexible Thinking: http://tinyurl.com/c96g8r
WOOL is supposed to keep things warm, but for Angela Morris it is doing the opposite.
The founder of Woolcool has developed a way to use nature’s best insulation material to create eco-friendy packaging that is more effective than plastics at keeping heat out.
She claims that her material could one day replace polystyrene and polyethylene as [...]
Psshhhht – the familiar sound of opening a bottle of fizzy drink. Marketers know the power that noise can have in awakening our thirst, but it also provides an indication that the seal to the bottle has remained intact until the moment the consumer chooses to open it.
In sensitive sectors such as food, drink and [...]
Nestle Develops Kansei Design Method for Emotional Packaging
Confectionery giant Nestle is building an in-house global design network based around a Japanese design philosophy, called Kansei, which has been successfully used in the car industry to tap into consumer emotions.
Ben Mortimer, senior designer, at Nestle, is among a team of designers based around confectionery in York [...]
EFSA consults on intelligent packaging materials
packagingnews.co.uk, 27 February 2009
Packaging materials designed to improve or monitor the condition of food and extend shelf life are the subject of a new consultation by the European Food Safety Authority (EFSA)
via EFSA consults on intelligent packaging materials | packagingnews.co.uk.
