Well, yeah, but people have been putting fragrances in packaging for at least fifteen years, ever since soap went into flow-wrap. (Martin)
Going beyond the visual is the latest way to make a product stand out on the store shelf, according to packaging professionals at this year’s PCD Congress.
A number of products were showcased at the [...]
Kooky cosmetics brand Urban Decay has turned to HCT Packaging to launch a lipgloss pack featuring sex-hormone impregnated inks.
HCT has included pheromones, chemicals given off by the body to attract a mate, in the ink used to print the Urban Decay logo.
via Lipgloss pack gets racy with pheremones and half-naked men | packagingnews.co.uk.
Compelling shapes, shiny surfaces, attention-grabbing colors and well-chosen graphics all combine to make an enticing package for today’s color cosmetics products. But more than to be simply eye-catching, today’s beauty packaging leads the charge in conveying a brand’s identity. On this matter, there is no equivocation. Whether your brand is aimed at luxury, specialty or [...]
Aztec Technology pursues cosmetics packaging merger
By Guy Montague-Jones, 04-Mar-2009
Related topics: Packaging & Design
Aztec Technology announced today that the packaging firm is in merger negotiations with a European cosmetics and wellness company.
A specialist in folding cartons, Aztec Technology serves a number of industries including cosmetics and is now looking to expand its position in the beauty [...]
