Well, yeah, but people have been putting fragrances in packaging for at least fifteen years, ever since soap went into flow-wrap. (Martin)

Going beyond the visual is the latest way to make a product stand out on the store shelf, according to packaging professionals at this year’s PCD Congress.

A number of products were showcased at the perfume and cosmetics packaging show that appealed to multiple senses of the consumer, not just sight.

Fragrance emitting logos on tubes, inks that change colour with a rise in temperature and a soft touch plastic combined with peach fragrance, were all presented as the latest technique to make products stand out.

via Multi-sensory packaging wins consumers’ attention.