Bit of a preview of the upcoming Ecopack show at the NEC. This has been running for a while, but this year some of the big boys like Innovia, SIG and FFP are exhibiting. Let’s face it, a few small and innovative companies weaving packaging from animal hair is one thing, but it needs buy-in from big manufacturers and big purchasers to really achieve lift-off, and for the first time I’m really getting a sense that this is happening. I just hope that changes are made for good environmental reasons rather than to generate headlines (Kraft, I hope you’re listening – just replacing glass with plastic doesn’t immediately make you environmentally friendly, no matter whether you’ve reduced packaging weight by 70 million kilos or not!) – Martin

easyFairs Ecopack preview: Green options buck recessionary bluesGail Hunt, Packaging News, 28 January 2010As Ecopack prepares to open its doors, Gail Hunt asks if the ongoing recession has managed to knock the environment off the current business agendaDespite the recession, the drive towards greener brands is gaining new momentum, according to new research by easyFairs, the organiser of the Ecopack and Packaging Innovations shows at the NEC, which take place from 24-25 February.

via easyFairs Ecopack preview: Green options buck recessionary blues | packagingnews.co.uk.