Well, yeah, but people have been putting fragrances in packaging for at least fifteen years, ever since soap went into flow-wrap. (Martin)
Going beyond the visual is the latest way to make a product stand out on the store shelf, according to packaging professionals at this year’s PCD Congress.
A number of products were showcased at the [...]
Kooky cosmetics brand Urban Decay has turned to HCT Packaging to launch a lipgloss pack featuring sex-hormone impregnated inks.
HCT has included pheromones, chemicals given off by the body to attract a mate, in the ink used to print the Urban Decay logo.
via Lipgloss pack gets racy with pheremones and half-naked men | packagingnews.co.uk.
Compelling shapes, shiny surfaces, attention-grabbing colors and well-chosen graphics all combine to make an enticing package for today’s color cosmetics products. But more than to be simply eye-catching, today’s beauty packaging leads the charge in conveying a brand’s identity. On this matter, there is no equivocation. Whether your brand is aimed at luxury, specialty or [...]
POM to P to GSL
The dash to “Over the Counter and beyond”
Article supplied by Chris Penfold, MD of Design Cognition, www.designcognition.com
While there are many technical issues surrounding the packaging of pharmaceuticals, the picture changes fundamentally once a product becomes available “over the counter” (OTC). These OTC products may be available as pharmacy sales (preparations marked [...]
Aztec Technology pursues cosmetics packaging merger
By Guy Montague-Jones, 04-Mar-2009
Related topics: Packaging & Design
Aztec Technology announced today that the packaging firm is in merger negotiations with a European cosmetics and wellness company.
A specialist in folding cartons, Aztec Technology serves a number of industries including cosmetics and is now looking to expand its position in the beauty [...]
